TAG Heuer, the Swiss luxury watchmaker, has announced an exciting new partnership with FlyingNikka, set to usher in a new era of innovation and precision in sailing technology, pushing the boundaries of what is possible in water racing.
After several successful collaborations in the automotive world, it only made sense for TAG Heuer to broaden its horizons and reconnect with other competitive high-end racing universes. FlyingNikka provided the perfect opportunity for TAG Heuer to not only showcase its commitment to pushing technological boundaries, but also to demonstrate once again its pioneering role within the watch industry.
Ever since Switzerland’s very first sailing race in 1888, TAG Heuer has been an official timekeeper for some of the world’s most prestigious sailing events, including the world’s oldest international sporting trophy, the America’s Cup. Over the years, TAG Heuer has consistently pushed the boundaries of what is possible in sailing technology, working closely with sailing outfits, most notably Team Oracle. This original sailing partnership led to the development of dedicated regatta countdown timers and a digital multiphase sailing computer for Team Oracle. TAG Heuer didn’t stop there, also sponsoring around-the-world yacht races and further sailing expeditions. With its new FlyingNikka partnership, TAG Heuer is back in force in the sailing industry, demonstrating its commitment to sailing and its dedication to innovation, performance, and a relentless pioneering spirit.
TAG Heuer CEO Frédéric Arnault said of the partnership: “We are proud to be back in the sailing universe, partnering with Mills Design’s FlyingNikka, a yacht representing the pinnacle of sailing technology. TAG Heuer is a brand that shares the values of avant-garde spirit, speed, and cutting-edge design with FlyingNikka. We believe that this collaboration will enable us to push our racing boundaries further and to work on additional innovations.”
“TAG Heuer is the perfect partner for FlyingNikka,” noted Roberto Lacorte, owner and driver of FlyingNikka. “Its commitment to innovation and precision mirrors our own, and we are excited to work together to further innovate on what we thought was possible in sailing.”
This year FlyingNikka will race at several prestigious events in 2023, including the Regatta di Primavera in Portofino, the 151 Miglia Trofeo Cetilar in Livorno, the Rolex Giraglia regatta from St. Tropez to Genoa, and the Maxi Yacht Rolex Cup in Porto Cervo. TAG Heuer logos will be printed on FlyingNikka’s hull and sails as part of the partnership. During the races, each team member will wear TAG Heuer-branded clothing and a TAG Heuer Aquaracer Solargraph watch, a timepiece that represents the ultimate sporting performance and durability.
TAG Heuer’s partnership with FlyingNikka heralds the beginning of an exciting new chapter in the brand’s long history of collaborations with innovative, boundary-pushing individuals and organizations. By joining forces with FlyingNikka, TAG Heuer is not only reaffirming its passion for sailing but at the same time also its commitment to innovation, performance, and its never-ending quest for the pioneering mindset.